Unlike most logos, mine is not defined by a specific set of shapes and colors, but by a very simple (yet extremely flexible) set of rules. The main principle is that it consists of the initials of my given names (acj), represented by 5 × 5 matrices that can be played around with. Optionally, this is followed by apostrophe-s, to indicate possession. Also see my logos.
In one of its simplest forms, it can be represented by a series of bits.
Various technical and visual principles such as gradients, self-references, and randomness are used to generate vastly more complex results than are set by the original set of rules. Variations often turn out to be ambigrams, Navon figures, or fractals.